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Technical Site Audit Checklist

a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in many cases you will need to customize the checklist a bit as some aspects won't be relevant or are unable to be changed.

Amplify’d from www.seomoz.org

Technical Site Audit Checklist

We all want to deliver actionable site audits, but doing the research can be a bit overwhelming if you don’t have a process in place to systematically go through a site. I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in many cases you will need to customize the checklist a bit as some aspects won't be relevant or are unable to be changed.

Quick Overview



Content



Duplicate Content



Accessibility



Site Architecture



Technical Issues



Canonicalization



URLs



Internal Linking



Title Tags



Meta Tags


Check BoxCheck indexed pages  

  • Do a site: search

  • How many pages are returned (this can be way off so don’t put too much stock in this)?

  • Is the homepage showing up as the first result?

  • If the homepage isn’t showing up as the first result, there could be issues, like a penalty or poor site architecture/internal linking, affecting the site.

Read more at www.seomoz.org
 

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