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23 Ways to Leverage a Blog Post for Content for Marketing Success

These are some really great ways to get more mileage out of your existing content.

Amplify’d from www.business2community.com

23 Ways to Leverage a Blog Post for Content for Marketing Success

The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by Joe Chernov from Eloqua. Today, I want to share another option with you:  Leveraging your content.

 Content leverage

Developing content derivatives
1. Research White Paper
2. Infographic
5. Video and Podcast:
2. eBook
3. Mobile Content / Applications:
White

4. Multi-media White Papers: The team enhances the white paper presentation with embedded video and podcast recordings, helping buyers feel more connected to the executive.

5. Interactive White Papers

Putting the content in motion

The traditional ways to connect and engage buyers with valuable decision-support content is evolving to incorporate more channels and social sharing.

1. Website(s)
1. Twitter, Facebook, LinkedIn Posts and Links
2. YouTube & Slideshare Posts
LinkedIn
3. LinkedIn Discussion Groups
and Quora
4. Influencer Links
6. Article Syndication

The bottom line

When an author develops a blog article or other  piece of marketing content, it’s key that the marketing team leverage the content in multiple ways by creating derivatives to put the content in motion. This strategy should include creating multiple traditional and new interactive media derivatives that engage buyers with content through traditional and social channels.

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