These are some really great ways to get more mileage out of your existing content.
The biggest challenge B2B marketers face is producing engaging content (36%), a Content Marketing Institute survey of 1,100 marketers revealed. One way to address this challenge is to plan obsolescence in your content marketing strategy, a tactic recently explained by Joe Chernov from Eloqua. Today, I want to share another option with you: Leveraging your content.
Content leverage
4. Multi-media White Papers: The team enhances the white paper presentation with embedded video and podcast recordings, helping buyers feel more connected to the executive.
Putting the content in motion
The traditional ways to connect and engage buyers with valuable decision-support content is evolving to incorporate more channels and social sharing.
The bottom line
When an author develops a blog article or other piece of marketing content, it’s key that the marketing team leverage the content in multiple ways by creating derivatives to put the content in motion. This strategy should include creating multiple traditional and new interactive media derivatives that engage buyers with content through traditional and social channels.
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