These are some really great ways to get more mileage out of your existing content. Amplify’d from www.business2community.com 23 Ways to Leverage a Blog Post for Content for Marketing Success The biggest challenge B2B marketers face is producing engaging content (36%) , a Content Marketing Institute survey of 1,100 marketers revealed. One way to address this challenge is to plan obsolescence in your content marketing strategy , a tactic recently explained by Joe Chernov from Eloqua. Today, I want to share another option with you: Leveraging your content . Content leverage Developing content derivatives 1. Research White Paper 2. Infographic 5. Video and Podcast: 2. eBook 3. Mobile Content / Applications: White 4. Multi-media White Papers : The team enhances the white paper presentation with embedded video and podcast recordings, helping buyers feel more connected to the executive. 5. Interactive White Papers Putting the content in motion The traditional ways t...
It seems as though the minute the iPad was announced, innumerable light bulbs went off as developers and entrepreneurs everywhere came to the same realization: "We could totally use this device as a digital whiteboard!" Indeed, a search for the word "whiteboard" in the App Store returns a whopping 170 iPad apps.
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