Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend tightening marketing budgets and nowhere is this more true than in the explosive areas of online video and social media. Demographics aside, we must now contend with, and benefit from, media, platforms and devices that didn’t exist less than a decade ago. Strap on your helmet and lace up your boots because it’s only going to get wilder.

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