4 tips to jump-start your e-mail campaigns

Cool tips for managing email campaigns

4 tips to jump-start your e-mail campaigns

Segment within your database. The more tailored your e-mails can be in terms of content and frequency, the better.

Personalization. Ice.com uses life-cycle personalization, meaning, for example, that it uses its segmentation information to send a husband a promotional e-mail before his wife’s birthday and uses user-triggered campaigns. In Ice.com’s case, it sends consumers an e-mail with information about items they’ve placed in their shopping carts — along with information about a couple extra items and a discount.

Avoid overloading. Do you send out promotional e-mails that overlap? Doing so can result in shoppers who endlessly postpone purchases because they’re always looking out for a better deal on the horizon. Also, consumers who think they’re getting too many e-mails will simply unsubscribe from your list.

Analyze. Pay attention to how your different types of e-mail are performing. Play around with subject lines to make sure you’re using them effectively.
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