Skip to main content

4 tips to jump-start your e-mail campaigns

Cool tips for managing email campaigns

Amplify’d from smartblogs.com

4 tips to jump-start your e-mail campaigns

  • Segment within your database. The more tailored your e-mails can be in terms of content and frequency, the better.
  • Personalization. Ice.com uses life-cycle personalization, meaning, for example, that it uses its segmentation information to send a husband a promotional e-mail before his wife’s birthday and uses user-triggered campaigns. In Ice.com’s case, it sends consumers an e-mail with information about items they’ve placed in their shopping carts — along with information about a couple extra items and a discount.
  • Avoid overloading. Do you send out promotional e-mails that overlap? Doing so can result in shoppers who endlessly postpone purchases because they’re always looking out for a better deal on the horizon. Also, consumers who think they’re getting too many e-mails will simply unsubscribe from your list.
  • Analyze. Pay attention to how your different types of e-mail are performing. Play around with subject lines to make sure you’re using them effectively.
Read more at smartblogs.com
 
See this Amp at http://amplify.com/u/bluj1

Comments

Post a Comment

Popular posts from this blog

5 Free Collaborative Whiteboard Apps For the iPad

It seems as though the minute the iPad was announced, innumerable light bulbs went off as developers and entrepreneurs everywhere came to the same realization: "We could totally use this device as a digital whiteboard!" Indeed, a search for the word "whiteboard" in the App Store returns a whopping 170 iPad apps. Amplify’d from www.readwriteweb.com 5 Free Collaborative Whiteboard Apps For the iPad SyncSpace ZigZag Board LucidChart Conceptboard Whiteboard Lite These are by no means the only options out there. What other whiteboard apps have you used and would recommend? Let us know in the comments. It seems as though the minute the iPad was announced, innumerable light bulbs went off as developers and entrepreneurs everywhere came to the same realization: "We could totally use this device as a digital whiteboard!" Indeed, a search for the word "whiteboard" in the App Store returns a whopping 170 iPad apps. Read more at www.readwriteweb.com   See t
Post a Comment
Read more

23 Ways to Leverage a Blog Post for Content for Marketing Success

These are some really great ways to get more mileage out of your existing content. Amplify’d from www.business2community.com 23 Ways to Leverage a Blog Post for Content for Marketing Success The biggest challenge B2B marketers face is producing engaging content (36%) , a Content Marketing Institute survey of 1,100 marketers revealed.  One way to address this challenge is to plan obsolescence in your content marketing strategy , a tactic recently explained by Joe Chernov from Eloqua. Today, I want to share another option with you:  Leveraging your content .   Content leverage Developing content derivatives 1. Research White Paper 2. Infographic 5. Video and Podcast: 2. eBook 3. Mobile Content / Applications: White 4. Multi-media White Papers : The team enhances the white paper presentation with embedded video and podcast recordings, helping buyers feel more connected to the executive. 5. Interactive White Papers Putting the content in motion The traditional ways to connect and engage
Post a Comment
Read more

Useful Free Business Small Software

And for now, have a look on our compilation of Top 1o extremely useful free windows software for your small business. Don’t forget to share your favorite one with us in the comments section below. Amplify’d from savedelete.com Top 10 Extremely Useful Free Windows Software For Your Small Business And for now, have a look on our compilation of Top 1o extremely useful free windows software for your small business . Don’t forget to share your favorite one with us in the comments section below. 1. Microsoft Security Essentials : 3. OpenOffice : 4. Calibre Ebook Management : You can check our previous article on other 8 best free accounting software for your business . 9. Evernote : 10. Thunderbird : See more at savedelete.com   See this Amp at http://amplify.com/u/bwfiq
Post a Comment
Read more