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Social Media Optimization, A Basic Marketing Strategy Guide

SMO is the abbreviation for Social Media Optimization and refers to the method(s) of increasing web traffic of new visitors from Social Media sites and making content more sharable. With SEO falling by the wayside new media will ultimately become one of the emerging hot topics when it comes to blogging.

Amplify’d from www.thelinkmedic.com


Social Media Optimization, A Basic Marketing Strategy Guide

What is SMO?


SMO is the abbreviation for Social Media Optimization and refers to the method(s) of increasing web traffic of new visitors from Social Media sites and making content more sharable.
With SEO falling by the wayside new media will ultimately become one of the emerging hot topics when it comes to blogging.

It's about going to the people

Some Basic SMO Ideas You Can Start Using

  • Create posts that people will want to bookmark, link to, favorite, retweet, stumble etc.


  • Make it easy to do so; social media buttons should be on hand but not overly abused.


  • Have new exciting interesting content on hand, an updated blog is a social media gold mine.


  • Create the invaluable resource type posts with lists and downloadable content.


  • ALWAYS label (tag) your posts and tweets carefully, they will then be picked up by aggregators for sites such as paper.li


  • The Twitter #hashtag is your best friend.


  • Make your blog do-follow to encourage commenting and trackbacks for linking.


  • Use a recent comments or most frequent commenters plugin to further reward participation.


  • Find any other type of plugin that rewards people who share your content, anything that shows who linked to you or who is talking about
    you is a home run.


  • Make sure you're submitting your sites to the social bookmarking sites to get the ball rolling.


  • Get involved in blogging communities to help spread your content.


  • Make it easy for visitors to find your best content. Once they find it you will have a better chance of them sharing it with others.


  • Be sure to use a header image or relevant stock image to go with your posts, statistics show that people are more likely
    to click on a link that has some sort of picture than one that does not.


  • When you share a link on Facebook make sure you use this image in the posting. You can search through the thumbnails and find the appropriate image.


  • Creating YouTube videos that people will want to link to is great, they also
    can embed the video in their own blog or forum posts. Making your YouTube videos especially social media friendly
    • Read more at www.thelinkmedic.com
     
    See this Amp at http://amplify.com/u/ao10p

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