Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it’s a much more engaging and connected form of communication than written word.
Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it’s a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the time with video, we are watching another human who acknowledges us as the viewer. This makes the web experience more personal and direct. Savvy online marketers have been leveraging this concept for the past decade and clickable video is the natural evolution of a relatively new medium.
5 Tips for Creating Engaging Clickable Web Videos
1. Begin with the End in Mind
2. View the Technology as a Character
3. Use a Dig-Down Approach with Your Clickable Content
4. Open Your Mind
5. Make it Fun
There should be a strategy behind the clickable content. You have to get into the mindset of web developers who have to consider the usability behind the frameworks they build.
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