These are some really great ways to get more mileage out of your existing content. Amplify’d from www.business2community.com 23 Ways to Leverage a Blog Post for Content for Marketing Success The biggest challenge B2B marketers face is producing engaging content (36%) , a Content Marketing Institute survey of 1,100 marketers revealed. One way to address this challenge is to plan obsolescence in your content marketing strategy , a tactic recently explained by Joe Chernov from Eloqua. Today, I want to share another option with you: Leveraging your content . Content leverage Developing content derivatives 1. Research White Paper 2. Infographic 5. Video and Podcast: 2. eBook 3. Mobile Content / Applications: White 4. Multi-media White Papers : The team enhances the white paper presentation with embedded video and podcast recordings, helping buyers feel more connected to the executive. 5. Interactive White Papers Putting the content in motion The traditional ways t...
CleanCharts is a free add on for Microsoft Excel that can tweak your Excel charts in several different ways to make them more visually appealing. It provides five areas of improvement: removal of “chart junk” (i.e. unnecessary formatting), fixing axis labels and scaling, fixing font sizes, doing away with 3D elements, and changing the color scheme to one that provides better contrast and is more visually appealing (see screenshot above right).
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